charlie truck, my truck, dad and brother all have BFGs. pricey but they do seem to last forever.
dannys mom has some ~33 BFG ATs on her tahoe with something like 80k + on them and they still look alright.
i know my dads have made it on to a second vehicle already.
EDIT:
and if you look at my avatar you can see that they will hold up to coming off your axle and hitting a house :flipoff2: